The world’s economic center of gravity has moved irrevocably towards Asia. All macro-economic data suggests an amazing shift in world commerce – countries such as Japan, China, Korea and India, now play a pivotal role in redefining the technology ecosystems, each in its own way.

These economies have become large producers and innovators, and their markets have awakened to their ability to redefine the underlying foundations of western companies’ business models. Consequently, ATRE has become not only a center stage to exchange views, but an indispensable forum to understand the future.

Building on the success of ATRE 2004 in Shanghai, we have decided to continue our journey to China. The 2005 edition will take place in Beijing on April 19-21. We will further explore all aspects of the China phenomenon, continue to serve as a gateway into this incredible market, and provide crucial personal access to the most influential market-players, prominent public officials, as well as industry leaders from India, Japan, Korea, Taiwan, and Singapore, and others.

At ATRE, because of the exclusive group of 300 CEOs, one can expect to build strong, diverse relationships and to expand the knowledge of the business opportunities that lie ahead. Most of the large corporations from China and Asia will participate in our forum, optimizing everyone’s time. As for all of the events produced by DASAR, significant takeaways can be anticipated.

We look forward to working with you closely. We trust you will evaluate our request and select ATRE as one of the most exciting venues to share ideas with your global counterparts, as well as an excellent platform to further your corporate strategy.

We look forward to welcoming you to Beijing.

With kindest regards,

Alex Vieux
Chairman & CEO